Para-kin relationships ranging from admirers and you can idols: an effective qualitative studies off fans’ reasons for buying idol-dolls

Objective

The intention of this research will be to take a look at exactly how “mommy admirers” impact on the current patterns out-of parasocial relationships between fans and you can idols in order to acquire deeper facts towards the reasons root the newest acquisition of idol dolls. Additionally, because of the including the experience and views from men idol admirers, the analysis tries to help you increase brand new understanding of enthusiast conclusion and varför pakistansk tjej vacker improve comprehension of new motivations driving idol-toy application.

Design/methodology/means

Taking idol-doll consumers since the look objects, this study conducted textual analysis as well as in-breadth interviews to explore fans’ motives for purchasing idol dolls.

Results

Idol toy requests was determined from the mental accessory, such as certainly one of mom fans just who seek to establish a sense of manage and keep a moms and dad–child dating. While doing so, buying idol dolls may also act as a great disguise to possess girlfriend admirers to full cover up their intimate goals about their idols. More over, idol dolls serve as semiotic identifiers, attracting such as for example-oriented admirers and you will gaining people identification. It needs to be detailed you to men idol fans, who happen to be thought deviant throughout the male normative, deal with analysis in women-controlled groups, in need of subsequent proof of credibility.

Practical ramifications

This study encourages understanding the motives at the rear of idol-doll commands and certainly will help marketers within the catering into the emotional need off admirers, particularly mother admirers, by design and income dolls you to definitely resonate employing desired sense away from accessory.

Societal implications

Because of the taking and you may emphasizing the positive areas of fan activities, this study leads to new constant procedure for de-demonization and you may normalization away from fandom. Concurrently, this study also aims so you can sign up to a comprehensive skills of one’s fight and you can mental needs of the Chinese young age bracket.

Originality/worthy of

This research examines the fresh new less than-investigated mom-fan group’s psychological need as well as their motives of getting idol-dolls. In addition, it acknowledges brand new collection of viewpoints and skills regarding male idol fans, bringing another and you will novel thoughts for the idol-toy usage.

step one Inclusion

” tabindex=”0″> centered on celebrities’ appearance was indeed ended up selling once the a new mode getting Chinese admirers to express their strong love for their dear idols, resulting in producing a separate Chinese fandom neighborhood. With the Weibo (one of the most well-known social network networks into the Asia), the net people to have idol-doll-founders, customers, and idol admirers now has gathered more than 460,000 followers which is very female-reigned over. On this subject program, it’s quite common for fans, who has a huge distinctive line of idol dolls, to share lovable photo and you will show the experiences inside the putting on a costume and you can applying make-up on the “newborns.” According to the latest user report, among the many idol-toy people, the latest blog post-2000 age bracket represents the greatest proportion, reaching 43 %, followed closely by the brand new article-1995 age group ranks second, which have an amount from the twenty-six % (“2021 Thread Toy Participants Perception Report” 2021). For this reason, Generation Z, individuals, some body born between your later 1990s while the early 2010s (Priporas mais aussi al. 2020), positively engages which have idol-doll requests courtesy interactive social networking systems.

On time of participatory fandom and you can fan economy, fans’ application choice in addition to their recognized experience of idols have become sufferers regarding informative lookup. The way fans relate to superstars could have been defined as parasocial interaction-the nonreciprocal, fictional correspondence ranging from admirers and you may mass media personae (Liebers and you can Schramm 2019; Yan and you will Yang 2021). In recent years, fans definitely getting into the new parasocial relationships dream on a virtually kinship which have idols, if they could manage, or perhaps has actually a noticeable amount of affect their idols. With the Chinese social networking, you will find a pattern where fans, especially women, make reference to by themselves because the idols’ parents, aunts, otherwise sisters. If you’re prior studies have generally looked at parasocial relationship centered on heterosexual norms and you may fans’ romantic hopes and dreams on the idols (i.e., “girlfriend/wife fans” regarding idols), little has been identified from the “mother admirers”,“Mommy fans,” make reference to admirers (usually feminine admirers) that are co-cultivating idols/celebs since their elder female loved ones. They do say themselves as mommy of your own idol and generally are indulgent to idols, delivering all of them once the lovely, innocent students who are in need of their special care (Yan and you will Yang 2021).